FullStack Web Copy
Writer, editor, creative director
The Brief: Build new landing pages for new product offerings around agentic AI, and simultaneously overhaul existing heroes to better represent the brand voice and user experience.
Hero Overhauls
FullStack, a boutique software and AI consultancy, had site copy that worked… fine. It was overstuffed with SEO jargon that didn’t read as personal or approachable.
The CTA “Start Developing Now” also caused confusion—what does that mean?
We wanted to change that to reflect the brand’s forward-facing products.
Before
After
Agentic AI Rollout
Agentic AI is AI that thinks for itself—kinda. This landing page is tied to search ads and serves to both educate and convert.
